aryon
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Growth rebuilt for the AI-era

The growth platform
for modern ecommerce brands

Win across
PR & MediaPR & Media·RedditReddit·YouTubeYouTube·MarketplacesMarketplaces·Your WebsiteYour Website
Explore Agents
From insiders who built products for
693%
growth in AI-driven search traffic
in 2025
31%
higher conversion rate for
AI-referred visitors vs. other channels
< 1%
of brands capturing revenue from their AI channel
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The Problem

Questions Growth leaders cannot answer today

AI referral traffic shows up in GA4 as a source label. Everything behind it is a blank.

Existing tools report mentions. None connect ChatGPT or Gemini performance to conversion outcomes or revenue by segment.

A brand can win in aggregate while losing the segment driving 60% of revenue. No current tool surfaces that gap.

Existing tools report mentions. None connect ChatGPT or Gemini performance to conversion outcomes or revenue by segment.

ChatGPT and Gemini frame brands differently by buyer type. Experimentation roadmaps built without that signal are incomplete.

A price-sensitive shopper and a brand loyalist get different recommendations from the same query. Brands are optimizing for neither.

Varyon's Real Finding

The highest-value segment had the lowest AI visibility. No existing tool caught it.

E-commerce brand audit: Segment-level AI search attribution

Generic AI visibility score38.3%
First-Time Shopper segment16.7%
Premium segment6.7%

How It Works

Varyon's three steps to owning your AI channel

Works with Klaviyo, HubSpot, Salesforce, Shopify, and GA4.

01

Segment-level AI channel audit

ChatGPT, Gemini, and Perplexity behavior mapped to real customer segments.

02

Revenue impact by priority segments

Varyon connects AI channel performance to GA4 and CRM data. Revenue impact quantified by priority segments, not by mention counts.

03

Experiment-ready intelligence

AI channel findings converted into experiment briefs. Test content variants by segment. Varyon measures conversion, not mention rates.

The Full Picture

AI mention to revenue. One connected view.

Every step connected. Every segment attributed.

Varyon goes from AI mention to revenue in one connected view.

Step 1

AI Mention

Step 2

Click to Site

Step 3

On-site Behavior

Step 4

Purchase

Step 5

Revenue by Segment

Who It's For

Varyon is built for Growth and Revenue teams

Experimentation ManagersExperiment hypotheses grounded in ChatGPT and Gemini behavior, upstream of any on-site signal.
Growth and E-commerce LeadersKnow which segments ChatGPT and Gemini are handing to competitors. Act before the gap compounds.
RevOps and Analytics TeamsFull attribution from AI mention to Shopify or Klaviyo revenue, by segment. The AI channel treated like any other revenue line.

Varyon is designed for enterprise and mid-market e-commerce brands

Existing CRM and analytics stackShopify, Salesforce Commerce Cloud, Klaviyo, GA4. No new infrastructure.
A team that owns conversionVaryon surfaces the upstream inputs conversion and experimentation teams have been missing.

Get Started

Know which segments ChatGPT is costing you

Audit with your own CRM and product data. No synthetics.